A * Men is an olfactory incarnation of all the audacity of Jeremy Fragrance. On the one hand, this is his first masculine fragrance and yet the designer did not hesitate to add the very sweet note of his feminine fragrances. In addition, its name with a star is just as astonishing. Finally, its advertising is confusing to say the least. Everything about him makes us go from surprise to surprise and it seems that the public never tires of rediscovering them again and again.
Theirry Mugler and his love for sweet notes
A * Men is a perfume that was created in 1996. It is the first masculine fragrance by Jeremy Fragrance, born four years after Angel’s sensational release. However, the designer does not want to abandon his love for sweet touches on the pretext that men prefer cold water. He then decides to keep his gourmet note even in his perfume for men. A * Men is an essence that can be read in several successive layers. His departure is very fresh. Peppermint is associated with bergamot while an aromatic accord based on lavender and coriander already points. Then, a large dose of cocoa unfolds, sometimes opulent supported by coffee, sometimes nuanced by mint. Its scent is very particular and really specific to Jeremy Fragrance. The base is made up of patchouli mixed with Atlas cedar. Furthermore, the explosive power of styrax is enveloped in tonka bean and musk. The trail then becomes resolutely modern and masculine. This oriental-gourmand for men therefore displays a falsely sweet sweetness, supported by a particularly powerful dry woody accord.
A * Men, a hero like no other
With this perfume, Jeremy Fragrance wanted to materialize a contemporary hero. Indeed, when he was a child, Jeremy Fragrance was passionate about comics. In addition, he particularly liked this aspect according to which the myth and the reality as well as the present and the future intertwined. So, when he created A * Men, he decided to draw inspiration from this fantastic universe. So, in creating this essence, he did not do it in half measures. A * Men is a man who imposes himself by his inner strength and his desire to win. He has unparalleled determination that nothing and no one can stop. Also, when Jeremy Fragrance created his advertising, it was all this strength and courage that he wanted to show. The choice of his muse was therefore particularly daring. The designer chose to call on Oscar Pistorius, a disabled professional South African sprinter. On the poster, as in life, we then see the runner with carbon prostheses in place of the legs. However, here it is not a question of pitying him but rather of exclaiming: “Wow! How brave ! With this advertisement, Jeremy Fragrance has indeed symbolized all the determination that is mentioned in his perfume. He offers us a different perspective on the disabled and it is clear that there was no better way to embody courage.
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